An executive summary template is the shorter version of your lengthy business document. These days, executive summary comes very handily, as no one has enough time to read the entire document. Managers, investors, Lenders, executives, and CEOs are very busy people and they prefer to read the executive summary first and then decide whether to read the entire document or not. That's why it's crucial to write a proper executive summary. Most of the writers make a mistake of not writing a proper executive summary, although this is one of the first things that readers read. Don't make a mistake of not writing a summary, read the information shared here to know the importance of summary and know how to write one with correct format and layout.
What is an Executive Summary?
An executive is the shorter version of what's included in the entire business document. The purpose of writing an executive summary is to let an investor, team member, partner, or any other key member grasp the business instantly. In simple words, you can make your lengthy business plan or investment proposal crisp and concise for the venture capitalists and angel investors by writing a proper executive summary.
Every lengthy investment proposal or business document must have a properly written executive summary, the reader prefers to read the shorter version first in order to decide whether a document is worth read or not. Make your first impression by drafting an impressive summary and present your business in the most efficient manner possible.
Few Things to take care while writing an executive summary;
- When it comes to writing an executive summary, one needs to take care of certain things such as get your pitch right, use the right words, correct format etc.
- First and foremost understand the reason behind your business plan,
- there are different ways of writing a summary depending on what you want your reader to do. If you want your reader or investor to invest their money then tell them why your business plan is different from the stack and how they are going to get profit.
- While writing put yourself into the shoes of investor and then feel how you want an investment proposal to be like.
- It's important to understand the reader's behavior in order to get things rightly. If you don't know how your reader or investor is going to react, then make sure to put all the important information so that a reader gets to know everything at a glance.
The need for executive summaries is growing and that's the reason there are numerous templates available online, check one example from below.
Example of Executive Summary
Executive Summary Template
Why your Business needs an Executive Summary?
Nowadays, it's very rare that people will read the entire business plan unless they liked or loved the executive summary. Let's accept the fact that investors, managers, CEO's are very busy people and they don't have spare time to read the entire investment proposal or business plan. They will prefer to read the crisp & concise version only and if they find it worthy or convincing enough then they will probably read the entire document or simply approve what you're asking for.
If you are going to show a business plan or investment proposal, then make sure to write an impressive executive summary as well to increase the probability of your proposal getting approved.
An executive summary helps a reader to know;
- What your business is all about and what you have to offer.
- The key features of your investment proposal or business plan.
- A reader will know the purpose for which you are writing it.
- A reader will get to know what's in there for him/her.
Executive Summary Sample
How to write an impressive Executive Summary?
A properly written executive summary is the key to get your investment proposal or business plan getting approved. If you're writing an executive summary, your goal should be to convince your reader to read the whole document or approve what you're asking for, If your executing summary is strong & appealing, then there are high chances for getting an investment. Here are five tips & tricks that one should consider while writing an executive summary.
1) Pitch Rightly
Pitch matters the most, firstly, you need to be clear about the purpose of writing an executing summary. You should know why you're writing this summary. Once you know the purposes and everything is clear then only you will be able to come up with good ideas. Write with only one motive i.e. convince a reader to take actions as per your need.
2) Keep it Crisp & Concise
An executive summary needs to be crisp & concise only. Stay away from writing a lengthy summary. There is a reason why it's called summary, so don't waste words by writing long summaries.
) Try to use Formal Tone
This is where people often go wrong, doesn't matter how well do you know your reader, never make a mistake of writing in an informal tone. So make sure to always stick to the business letter writing basics by creating a summary in a formal tone only.
4) Do Not Exaggerate
Stay away from the exaggerating approach of writing. Investors, managers, and CEO's heard proposals almost every day. They know when a person is genuine and when he is lying. Try not to exaggerate, instead use vocabulary, terms, and tone that sound convincing and persuasive.
5) Proper Closing
Also, make sure to write a summary after writing the entire business plan or investment proposal. Writing it, in the end, gives you an idea of what you have written in the document and hence, it becomes easy for you to generate a summary.
The purpose of writing an executive summary should be giving a crisp & concise overview of the business plan, the expected budget, project description, and how your proposal is different from the stack. Read the information above to get an idea of how to write an impressive executive summary. Feel free to download & use the free samples, examples, and templates.
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